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Website Redesign Services Could Improve Online Conversions

by | May 25, 2016 | Web Design |

As the old saying goes: If it ain’t broke, don’t fix it”—but what if your website is broke? What if your traffic counts are down” and your sales are on the bottom of the ocean? It may be time to look into some website redesign services that will put a little pep back in your online step.

How Can Redesigning A Site Help Conversions?

A design refresh, or completely new design for site doesn’t just include adding pretty images and changing your navigation around.  To make a site both search engine friendly, and provide a positive user experience, there are several factors taken into consideration.  Updating your site design typically includes cleaning up any old and outdated code, and fixing any errors in your site’s code that are not search engine friendly.  This alone can improve your site’s overall authority and ranking ability.  The next step is improving user experience and guiding your site visitors to the action you want them to take.  For instance, updating your site with the right images, and using conversion optimization best practices for image placement and captioning can improve the potential for an end user to read your content by an average of 10% to up to 300%!

Converting Elements That Your Website Design Needs

 Make your calls to action (CTA) buttons and phone numbers stand out with vibrant colors and shadow boxes

  • Fill in any White Space on your site with a clear CTA
  • Point out CTA’s using directional cues such as arrows, or faces in an image looking toward the CTA
  • Make important information stand out by using contrasting background and foreground colors

Our professional web designers at Tried and True SEO can help you improve online conversion rates and restore your website back to its former glory—or even give it a boost from what are already satisfactory levels of performance.

Give us a call today to learn more about our custom website design services